Karen Scholl is a writer and creative director who's spent the last 30 years helping everyone from local start-ups to global enterprises figure out what to say and how to say it. In between driving her kids to more than 2,000 soccer practices, games, tournaments, and tryouts, she started writing about the everyday hilarity of being a soccer parent. She's been published on humor sites like The Belladonna and on several sports parenting sites.